Auma Obama was born in Kenya in 1960, where she grew up before moving to Europe to continue her education. Living between continents from an early age, she experienced two very different realities — one where resources originate, and one where value is accumulated.
RESPECT FOR TRUE VALUE
We believe luxury reaches its true value when the distance between creation and appreciation is reduced. In more direct systems, value is not diluted but preserved, and remains with those who create it. Every piece therefore carries its full value, from its origin to the people who bring it to life – and those who wear it.
RESPECT FOR HUMAN CONNECTION
The people at the beginning of our chain are documented and heard. We work in close, long term relationships, knowing not only the work itself but also the people, their lives, and the families behind it. Their realities, perspectives, and needs are not interpreted from afar, but understood through direct connection and ongoing conversation.
RESPECT FOR ORIGIN
We see nature and the gemstones it yields as the foundation of everything we create. These materials are not simply resources. They are treasures shaped by time and place. Whenever possible, we choose recycled precious metals to preserve what already exists. Where the land has been altered, we restore it – as a matter of respect.
RESPECT FOR ACCOUNTABILITY
We choose accountability over comfort. Rather than relying on labels, we invite independent critics and observers to engage directly with our system. To question it, to challenge it, and to hold us to our own standards. For us, accountability is not a claim, but a practice.
Andry has worked as a chef, mechanic, and boat captain before ultimately finding his calling in artisanal mining. He takes pride in the strength of his hands and the tradition of honest craftsmanship. To him, every gemstone represents the opportunity to build a freer life through hard work, one step at a time.
Arnaut was shaped by his years in the military. Discipline, precision, and responsibility continue to define the way he sees the world. With his trained eye, he can assess the quality of a gemstone at first glance. He dreams of an industry where expertise and fairness create a better future together.
Bain is the youngest member of the team and learned early in life to forge his own path. Financial hardship forced him to abandon his studies, but today he eagerly learns from the experience of his colleagues, determined to build something of his own. For Bain, this work is not the end of his ambitions, but the beginning of a new chapter.
Baya is a true master of perseverance who found his purpose among the rocks. A devoted family man, he keeps his loved ones close and works with unwavering determination for their happiness and togetherness.
Having perfected the art of gem cutting in Israel, Charles returned to his roots with the perspective of a world traveler. Today, he is an inspiring mentor who passionately shares his knowledge with young miners, helping them become experts in understanding the true value of their treasures.
Fifa spent many years working as a cook in the mine. At some point, she realized she wanted more from life. More opportunity. More independence. More future. As one of the few women in the industry, she chose to descend deep underground every day. She is proof that courage often begins where others see limits.
As both a student and gemstone enthusiast, Haingo is rarely seen without a book in hand. His heart belongs to the treasures of Madagascar, but his greatest dream is to use that wealth to build schools and create brighter opportunities for the next generation.
Haja is young, ambitious, and full of energy. He dreams of building significant wealth and giving his family a completely different life. In his daily work, he sees a path toward independence, opportunity, and a future larger than the boundaries he grew up with.
Hermann is the steady foundation everyone can rely on. In an environment often marked by uncertainty and challenges, he is the one who remains calm and takes responsibility. To Hermann, strength means being there when others need you.
After many years in the police force, Max decided to start over. He exchanged security for uncertainty and found in artisanal mining something he had long been missing: freedom, adventure, and the chance to follow his own path. In every gemstone discovery, he sees the opportunity to uncover something hidden and reclaim a piece of that freedom.
As a former rugby player, Émilien brings the ambition, discipline, and determination of a professional athlete. Driven by the desire for success and a fulfilling family life, he approaches his work today with the same commitment he once brought to the field.
For Naval, the journey itself is the destination. Day after day, he transports materials by motorcycle through mud, rain, and difficult terrain. His greatest motivation is not the challenge itself, but the future of his three children. He works proudly to give them opportunities he once only dreamed of.
For more than thirty years, Patrick has searched for rough gemstones with unwavering patience. Yet his true treasure is his family, whom he supports with dignity and pride. Every gemstone he finds reflects the experience and responsibility of a man who works each day for those he loves.
Rado possesses the rare gift of understanding the language of the earth. With remarkable intuition, he often senses where hidden treasures lie beneath the surface. At times, his ability to identify promising locations feels almost like a quiet conversation with nature itself.
Philippe is a father, mentor, and the strong shoulder his family depends on. For him, mining is about far more than providing for his loved ones. It is a legacy of experience, responsibility, and knowledge that he now proudly passes on to his sons.
The love for his newborn child is Sitraka’s greatest source of motivation. With determination strong enough to move mountains, he works every day for the future of his young family. In every gemstone, he sees the promise of security and opportunity for the next generation.
Solo is a quiet man. Someone who prefers listening to speaking and who has found a deep sense of peace in nature. For him, mining is about more than discovering gemstones. Each stone carries a unique story, one that comes to light through his hands.
Tantely comes from a wealthy family background. Yet what drives him is not what he was given, but what he can achieve on his own. The mine is where he learns responsibility, overcomes challenges, and proves himself through his own efforts.
Young, dynamic, and fearless, Tody thrives on the challenge of the depths. He is a passionate advocate for dignity and fairness in artisanal mining, working toward a system where the hard work of miners finally receives the recognition it deserves.
Toky has spent many years in artisanal mining and understands the risks underground firsthand. Since the birth of his child, he no longer descends into the mine himself. Instead, he has become a strong advocate for modern practices that make mining safer for those who continue to work below ground.
Tolomanana was born near the mine and has been connected to life underground for as long as he can remember. Mining is far more than a profession to him. It is part of his heritage and identity. Seeing the world slowly begin to recognize not only the gemstones but also the people behind them means more to him than words can express.
Totosa works side by side with his father as a gemstone miner. From an early age, he learned the importance of trust, teamwork, and solidarity underground. With dedication and quiet determination, he works each day toward building a future of his own.
